The Brief:
This brief from the city of san Jose asked for a series of graphics for social media that could be translated into Spanish, Chinese and Vietnamese. The graphics needed to inform the community of the the various ways they could reach out to the city with safety and health concerns regarding homeless/unhoused individuals.
The Big Idea:
My team's thought process took us to ways we could let the community know that these people are still our neighbors, even if they don't live in houses. We thought about what it actually means to be a neighbor, and were reminded of shows like Mr. Rodgers and Sesame Street. these programs taught us from an early age that being a neighbor means being kind and looking out for each other.
Headlines and Taglines:
We developed two headlines and one tagline that could be used throughout our graphics based on our previous ideation:
Headlines:
Time To Be A Good Neighbor
Reach Out With Love
Tagline:
Be Someone Your Neighbor Can Depend On
Research:
Of all the research we did using the City's data on housing, the most striking bit of information we found was that over 6,000 people in San Jose are unhoused on any given day. We knew that we could use this information in our graphic to urge our audience to take action. At the very least, people needed to know that the city provides services to aid unhoused individuals, which benefits everyone in the community.
Graphics:
We were able to create 6 different graphics total; 2 unique ones for each of the three social media platforms requested. Below are examples of the ones created for twitter (or X) that were reformatted and loosely translated into 3 other languages using google translate:
Line art was used in all 6 graphics to emphasizes the idea of the "Homeless Helpline."
Pitch Deck: