The Brief:
With its 10th anniversary coming up, Bumble asked for the next big idea they could use to carry them through the next 10 years to come.
The Big Idea:
Found on Bumble encourages women to use Bumble when making the first move. This not only makes it less intimidating, but avoids the chance of missed connections. To accomplish this, we designed ads that target people specifically based on where they are when they experience it.
Headline:
Met Them At _____ , Found Them On Bumble
Tagline:
Never Have A Missed Connection
The Blank part of the headline changes depending on the location of the deliverable to make the ad tailored to where the audience is experiencing it.
Deliverables:
An example of a partnership with coffee shops that utilizes the cup holder as ad space:
We played around with the color of the actual cup as well but found that the cup holder looked best on a plain black/white cup. This also prevents the possibility of clashing shades of yellow between the cup and it's holder due to variations in printing, so we decided to let the holder speak for itself.
An example for shopping cart ads at grocery stores:
We wanted to keep with the same tone that Bumble already uses for their ad campaigns, which usually includes a solid background of Bumble's specific yellow accompanied by black copy.